All three of those would get me there, but a couple things would make it a no-brainer:
Mini business segments. Real content for businesses at every stage, including the one everyone's circling but few are handling well: how service-based businesses sustain with and despite AI. That session alone is worth the trip.
A "bring your team" track. Most events are built for the owner. Give crews and key people something too, and suddenly the trip is team development I can justify, not just time away.
Networking and training fill the day. Content and structure like this are what make people book the trip and bring others next year.
