I agree with the above assessments. Our investment in Yelp has not budged from the minimum we committed to paying. So far, we've had innumerable emails from "pros" in marketing and lots of calls from Yelp themselves. Our small contribution has been all that we have needed and the only feedback from friends in the irrigation industry around me is that the more you pay, the lower the quality of leads that come in. I've even humored the Yelp marketing sales employees by discussing investing more in marketing. Their advice is consistently green industry blind.
