What hiring tactic has made the biggest difference in building your team?

I'm not 17 years in, less than 2, about to start trying to hire my first employee, obviously it would be amazing if the first person I hired was a rockstar lifer... but that is probably harder than winning the lottery so I am going into it with patience and understanding it will take time and turnover to build out the proper team in time. Company culture is going to be big on this. Would love to hear any more advice people may have.