How to Stand Out I

This may seem incredibly simple, but in our world of millions of marketing options I think it's important to just go back to the basics. Two service companies I have worked with in the past couple years have seen strong and consistent growth with a tiny or even non-existent marketing budget. How? Word of mouth referral.

I'm not saying paid marketing isn't important, it very much is! But there are some free things all great companies, specifically service companies should be doing all the time. 

So...

Answer your phone.

Communicate Clearly and Professionally 

Show up on time.

Do what you said you’d do.

Do great work 

People give money to people they like. So be likable. 

Be honest above all else. 

And when in doubt, always remember the golden rule; "Do unto others what you would have them do unto you." 

You do those things and you will always have businesses. Fail to do those things and you will fail. How big your business scales is determined by many other factors, but those basic principles are essential.