What are your top social media marketing tip(s)? 🤳🏻
Instagram seems like the most popular platform for home service businesses but Facebook and TikTok don't fall too far behind.
Does your strategy look differ for different social platforms?
Forum Discussion
Facebook works great for us. I have feeds from FB to Instagram set but I have never had anyone tell me that they saw us on Instagram it is always FB.
Do you think there's a reason Facebook works better for your audience than Instagram? I'd be curious to know if there are certain types of posts or content that resonate most on FB.
Probably the demographics in the town where we live. We have about 25k that live in the town we are in and the average age is 60. We are in AZ and have a bunch of snowbirds most of which are 65 and up. Most in that age group are FB users over Instagram.
I think FB drives more discussion, engagement with followers, and allows businesses to connect with their community members in greater ways than Instagram.
