Tips & tricks for increasing open-rates and click-rates?

Sorry to give a non-answer here, but my mind needs to understand what isn’t working for someone to be able to point out other things that could work better. Hoping some others can hop in here! 

What is your open rate, click rate and review percentage? We are at a 20% rate of reviews to SMS sent. I highly recommend customizing your request message and testing different messages. Timing matters, a clear call to action and offering the absolute best service possible. You can also try to incentivize with value weather it be a small discount, or entry into a raffle for something cool as a thank you. We have our employees mention we are having a review contest at work and bringing the human element defintely helps when they receive the text.