Love this example. Thanks for sharing it, Kasy!
This is a great example of how pricing transparency can improve both trust and discoverability. Showing up for “Online Prices” is especially interesting from a search perspective.
Did you have any hesitation before making pricing public? Or was the decision pretty clear?
Oh, we hesitated. A lot.
Our pricing flexes based on availability, as it should, and we were hesitant to put our “secret sauce” out there for competitors to see. Being that transparent felt vulnerable. But we also knew this wasn’t permanent. If it didn’t work, we could always take it down.
So we went for it.
Our pricing has been live since October 2025, and honestly? It’s done exactly what we hoped. It filters out the price shoppers and makes room for the clients who actually value how we work. And those are our people.
