New Google Search Features: Online Estimates Filter and “Have AI Check Prices” — what does this mean for service pros?

We’ve noticed some of the bigger HVAC companies (particularly PE backed companies) launching pricing or “instant estimates” online so we tried our hand at something similar.

The moment we posted about “transparent online pricing” on social media we received significant pushback; everyone thought it was bait and switch pricing or a lowball price we’d eventually change. We also read a lot of comments about how you cannot provide HVAC quotes online.

Has anybody else experienced this? If you’ve found success with online estimates, how have you positioned it so customers know it’s a starting range versus a set-in-stone price?