Have you ever fired a marketing channel?
What's something you used to spend money on that you finally said, "Never again.” Google Ads? Flyers? Something else? What made you pull the plug on it? In this Masters of Home Service episode, Gabe Chrismon of Oply unpacks why throwing more money at marketing isn't always the answer to landing new customers. Learn about customer acquisition cost (CAC) and how to get more value from every marketing dollar. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
What's one small change that helped you book more jobs?
Have you made a change that's helped you book more jobs? Maybe it was responding faster, offering text messaging, or changing how you send estimates. What's worked well for you? In this Masters of Home Service episode, Brandon Downer of Pink's Windows breaks down the systems behind a frictionless sales process, from simplifying online quote requests and speeding up follow-up to making estimates easier for customers to accept. Want to put these tips into action? Download our free frictionless selling playbook for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
How can Jobber help me grow my business?
I am a fairly new business and I am still finishing the detail of my operations. I have been using the basic plan from Jobber for my bookings but I did not find myself using the Marketing suite very much when I first purchased a plan. I believe it is because I was still figuring out how to run my business operations. My question is, what is the best marketing move for me to do as a relatively new business owner using Jobber with limited resources like funds and a small client base.For those who offer monthly services, do you ever start with a trial period?
I have recently been pushing my monthly exterior rodent control services to my customers and wonder if trying to get them set up for a whole year right away is a good tactic. I created a Checklist in Jobber for the service so I can document and show the client the amount of feeding in each station monthly. Rather than getting pushback right away when I propose the service, I have had success in telling a customer I will leave the stations today, then check the activity next month. Then they can see the feeding level and get an idea of how many rodents are actually around their home. I feel like this has worked really well for me and wonder if anyone else has tried this approach at selling ongoing services?What Automated Follow-Up Campaigns Should Home Service Contractors Set Up to Get More Repeat Business?
Hey guys! For those of you that have access to the marketing suite - there's a few things you can set up today, that will pay off as long you have it active. 1st - Check in on your work 2-3 months after it's done. This timeline is what I'm using for our type of projects so yours could be sooner. A lot of contractors will do a project then never reach out to the home owner again. I can't tell you how many jobs we've received just because we had this automation set up. In the settings you just set it up for XX amount of months after the invoice is paid. 2nd - Ask them for a referral. This isn't asking for a review. That's a given. But you want to be asking home owners if they have any friends that could use your services. Jobber actually has a referral tracking system integrated in it as well. I will say that people are a lot more motivation to refer when there's a benefit to them. Personally, I don't think it's valuable to just offer $$ off your own services. I think you need to give them something they can use anywhere. Just my opinion. Set this up for 1 week after your job is finished/ invoice paid. 3rd - Set up a 1-2 year sequence of emails. You could set one up for one a week. 2 a month. The main thing is you want to show up in their inbox every week. You know those brands that you are too lazy to unsubscribe to so you see them in your email? Ya, be more like them. This can take some time but start out by giving them a monthly email, then start to add to it. It can be the same nurture sequence for anyone that gets added. How do you not be annoying? Make it more about education than selling them a service. Have AI come up with something for your industry and just make some time every week to chip away at it. Over time this will pay off. And i's a set it and forget it type thing that can have a massive long term impact in your business.How Often Should Home Service Businesses Market to Their Existing Customers?
I recently started a discussion asking: "What's one Jobber feature you wish you had started using sooner?" One response really stood out to me. The member mentioned that while many businesses use Jobber to manage jobs, schedules, quotes, and invoices, one feature that often gets overlooked is the Marketing Suite. The point they made was simple but powerful: Many of us do a great job serving customers, but we don't always stay connected with them after the work is done. Instead of only reaching out when it's time to sell something, sending regular educational emails and staying active on social media helps keep your business top of mind. When customers eventually need your services again, or know someone who does they're much more likely to remember you. They also shared that Jobber's upcoming Marketing Calendar will make planning emails and social posts much easier, especially for teams that collaborate on marketing. It got me thinking, How many of us already have a list of past customers but rarely communicate with them? A simple monthly email with seasonal tips, maintenance reminders, or homeowner advice could be enough to keep those relationships alive. I'm curious: How often do you market to your existing customers, and what's worked best for you? I'd love to hear what others are doing.When did you hire your first sales person?
I think a lot of us owners, if we aren't in the field, we are doing the sales and marketing. For you larger businesses, when did you get your first sales person? What support positions did you hire first? Would you do it any different? I've never worked a sales job (other than owning my company) so I don't know what compensation structure would need to be in place to get a good sales person. How much meat needs to be on the bone for this hypothetical sales guy? This is what the ol AI told me - My honest estimate: a home service business usually needs to be around $1.2M–$1.5M/year in revenue before a true salesperson makes sense, assuming the company already has consistent lead flow, clean estimating, production capacity, and gross margins around 50%+. Below that, you can maybe afford a salesperson on paper, but you probably cannot give them enough opportunity to make the role attractive without crushing cash flow or starving them of leads. A good salesperson is likely going to need a believable path to $75k–$110k+ total comp, which means they need enough leads and deal volume to sell roughly $600k–$1M+ per year, depending on average ticket and margin.Who Here Has Had Success with Yard Signs?
I'm a part of Home Service Accelerator and one of the main things they recommend is to use unbranded yard signs and put them in high value areas to get leads. It's a volume play. Basically you put out 100 signs but if you book one job (in my industry) it pays for the $400 in yard signs you spent (plus your time). Now I should mention I haven't been super consistent with this which I believe could be my issue. I also don't know who would hit up a yard sign for a kitchen remodel BUT you never know. My process to find where to put them is to go on the USPS website and find the mail routes with the highest average income then determine which streets to put it on from there. Is anyone else using this strategy? I'd love some pointers if you are having some success with it.
Optional line items
It seems like my ability to make a line item optional isn't available anymore. I have used it in the past where you check the box below the line item to mark it as optional, but that isn't showing up as an option any more. Is there a different way to do this and I'm just missing it? Any help is greatly appreciated!
