If revenue doubled tomorrow, what would break first?
We're currently operating at about a $1.7M run rate, and one thing I've learned is that growth doesn't solve problems... it exposes them.
Every major growth phase we've gone through revealed a different bottleneck.
At one point it was hiring.
At another it was leadership.
Then communication.
Then training.
Then scheduling.
Then accountability.
If our revenue doubled tomorrow, I already know we'd have things that would break. The question is identifying those weaknesses before growth forces you to deal with them.
When I ask, "If revenue doubled tomorrow, what would break first?" I'm trying to uncover the next bottleneck hiding in the business.
Because if the answer is hiring, you should probably be building a recruiting system now.
If the answer is scheduling, you should be improving operations now.
If the answer is leadership, you should be developing leaders now.
A lot of owners think their biggest challenge is getting more customers. In reality, many businesses hit a ceiling because the systems that got them to their current level aren't strong enough to support the next one.
