Forum Discussion

roselvaggio's avatar
roselvaggio
Jobber Ambassador
19 days ago

What’s the best way to acquire more recurring residential cleaning clients?

We recently increased our SEO package to include geotagging and AI search capabilities, and we’re only 3 months in.

What has worked for you?

5 Replies

  • ryaantuttle's avatar
    ryaantuttle
    Jobber Ambassador

    The fastest way to acquire recurring residential cleaning clients isn’t SEO, ads, or AI tools.

    It’s systems + retention + referral velocity.

    SEO is fine and keep it running, but it’s a slow burn. If you want recurring clients, you need to focus on what happens after the first clean.

    Three months in, SEO hasn’t even warmed up yet. Geotagging and AI search help discovery, not conversion or retention. Don’t judge it yet, but don’t expect it to carry the business either.

    Recurring cleaning is won inside the follow-up, not the first booking.

    • roselvaggio's avatar
      roselvaggio
      Jobber Ambassador

      I LOVE this response! What are some things we can do to ensure that follow-up lands with our ideal client?

  • Consistency and your messaging.  Have you defined your ideal client profile? This would help with your messaging.  

    • HUGEHandyman's avatar
      HUGEHandyman
      Jobber Ambassador

      I second this one - treat every time you go there as a time to prove yourself. 

    • roselvaggio's avatar
      roselvaggio
      Jobber Ambassador

      Love this! Yes, and we rebranded in 2024 to make the branding more sophisticated (we opened when I was 25, ten years ago!)