You have to treat marketing like an eco system. You have to do the basics (getting reviews, posting on socials, hanging door hangers after jobs, etc) then you can do the things that cost money. Jobber has a few podcasts about how to optimize your digital footprint but you can do all that for no cost to you.
Thumbtack is honestly pretty good if you have the budget. You can easily track the leads (as opposed to pay for click or something you can't track like a billboard) and you get direct contact with an interested party.
You definitely should be reaching out to your existing customers via email and text campaigns. There's plenty of work out there, just gotta do all the basic!
