"Solo-Preneur" or "Team of Teams"

I'm with you. I enjoy the client interaction as well. Reaching the mastery level in a business where a business owner can position themself in a role that is more research and development for new and innovative company directions can be very appealing as well. Such as creating a new product and testing it in the field with your crew. If the new tool works well and the hands-on research lends valuable insight for rolling out to production; that can be a fun position to be in too. For example, before there was a cement cutting tool what was used? A very damaging jack hammer to what is now a clean cut and a more efficient repair. My engineering friend and Father invented the cement cutting tool and made some real break away wealth from one idea. 

Imagine the home services industry evolving reaching several more growth phases. Let's assume that there are several more iterations of how systems and processes will unfold as we provide services to the home owner. What will the new norms evolve into? Remember, it wasn't too long ago that to picked up the phone book and if you needed a plumber you started at the letter "P" for plumber and stated calling the first big full page ad and worked you way back. 

Over that past four years of research and in-the-field hands-on-work; I arrived to this thought...those who team with other cross trades efficiently and effectively will dominate their territories in their category. The human connective tissue behind this observation and study has brought me to see an innovative path forward for marketplace domination in a saturated industry. Home Services is a $700b a year industry with $240b in transactions funneling through one very large conglomerate. When you review the driver of deal flow you see a very complex content engine driving through systems that filter their way down to your mobile phone. I liken this to a fisherman tossing a very large net into the ocean to catch fish. It seems like the net being cast are the conversations enticing engagement hooking the home owner with high intent to buy and at that moment the lead is captured and filtered through to the home services expert. So essentially, the patterns of people are being tracked and gathered as traffic for a high intentional buyer. The accuracy of the data of that home owner is the key. Have you ever seen how the forestry service restocks the rivers with young trout. They dump a truck load of water filled with hundreds of small to medium size trout over the bridge into the rivers. When you're camping and see that, all you need is a simple line and hook and the moment you toss the hook in the water the trout bites it and he's now breakfast. Done deal. That content engine is the dump truck and the simple line and hook tied to sturdy stick will catch you as many fish as you can handle. 

The content engine is the longterm goal, knowing where to fish in the lake at what time of day when the fish are hungry is being the wise fisherman and having the right bait and securing the hook with the proper knot is the experience and some will pay a premium to just go to the store and buy the fish already wrapped up. Some fish you can get at a discount because its been on the shell too long and by reading a how to book or two or by asking around of where the fish are biting you can get by. Generating leads is kinda like that. The land scape for lead generation seems to be shifting once again but it just a matter of knowing where the dump truck is dumping the fish again. If we can create our own content engine that would be like setting up a fish farm and eating fish when ever you want and as much as you want. That fishing story was a true camping event in the Stanislaus River in the Sierra Mountains. This information is the foundation behind our Group7 Home Services national brand development home services company. Acquiring the expert team of teams in each specialty category and each mechanical trade and scaling a full service nationwide with owners seeking to participate in the upside. I'm creating an origination funnel and YouTube Channel to speak on this. This is a growth partner acquisition formula that becomes territories of experts referring to one another within our platform and over time the content engine continues to grow.  

Those trout were delicious!

See you on the playing field...Mario Visin