Starting Fertilization Programs – How Did You Get Comfortable Selling It?

We’re a landscaping company that has primarily focused on mowing, mulching, and general maintenance, and we’re now looking to roll out a fertilization and weed control program.

To be honest, there’s a bit of hesitation on our end—not from a demand standpoint (we know the opportunity is there), but more around:

• Confidence in delivering consistent results
• Managing customer expectations
• Handling callbacks or issues if lawns don’t respond as expected

For those of you already offering fertilization programs:

How did you get comfortable getting started? Did you start small with existing clients or go all-in right away?
How do you set expectations with customers upfront?
Any tips on avoiding common mistakes early on?

We take a lot of pride in our service quality, so we want to make sure we’re rolling this out the right way.

Appreciate any insight—thanks in advance!