Good question — and yes, this is exactly where most shops lose the quote, not on price. What I've seen work on replacement quotes is a simple rhythm: a short text the next day ("any questions about the quote?"), another touch around day 5, and a last one around day 10. Texts get answered way more than emails, and the sequence stops on its own the moment the customer replies.
Jobber's built-in quote reminders are a decent start, but they're email-only and pretty easy for a homeowner to miss. The shops closing more of these pair the reminders with text follow-ups and one clear next step in every message — book the install date, don't just "check in."
For what it's worth, 20% isn't unusual before follow-up is in place — replacement quotes are big decisions, and a lot of homeowners just go quiet while they think. The ones who hear from you again are the ones who tend to come back.
I set up follow-up systems like this for HVAC and plumbing shops — happy to share what the sequence looks like if it's useful.
