Finding our customer is difficult. We filter a lot of our customers out on the phone with our service fee. We moved this job to the CSR and stopped the free service calls. As I consider the multiple challenges I ask if the industry standards are missing an element to marketing......the customer. How do we educate the customer? The customer is also at a loss and has no way to know who they are hiring, what is quality work, and what is a fair price. But we show up and find that the customer hired the cheaper alternative and their electrical system is hacked together. Or is the flat rate system missing an element to help the contractor adjust to the market. I agree with your "what's needed" list. We too have that same list and are working on developing systems to help us, help them.
