Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?At what point does a “good customer” stop being a good customer?
I think when you first start a business, a “good customer” is pretty easy to define. They book regularly. They pay their bill. They don’t cancel all the time. They’ve been with you for years. But as we’ve grown, I’ve realized there’s a lot more to it than that. What if they’re a great recurring client, but your team dreads going to their house? What if they pay on time, but constantly question the bill? What if they’ve been with you for years, but expect exceptions to every policy because they’re a “long-time customer”? Or maybe they’re profitable on paper, but the amount of time your office spends managing them makes you wonder how profitable they actually are. I used to look at keeping a client for a long time as automatically being a win. Now I think WHO you retain matters just as much as how many clients you retain. There’s also the part that makes this difficult: you build relationships with people. Walking away from recurring revenue isn’t always easy, especially when the customer hasn’t done one huge thing “wrong.” Sometimes it’s just 100 little things that add up over time. For me, I think the line gets crossed when keeping one customer starts negatively affecting our team, our operations, or our ability to properly serve the rest of our clients. So I’m curious… At what point does a “good customer” stop being a good customer for your business? Have you ever intentionally let go of a long-term or profitable client because the relationship just wasn’t worth it anymore?What’s something social media gets entirely wrong about entrepreneurship?
Online, everyone celebrates revenue milestones. Very few people talk about payroll, workers’ comp, taxes, recruiting, difficult conversations, or the emotional weight of leading a team. If you could erase one unrealistic expectation social media creates about running a business, what would it be?What Marketing Actually Works for Outdoor Service Businesses During Slow Seasons?
I run a small land clearing/brush clearing business in Ohio, and with how wet it’s been in our area lately, things are starting to slow down a bit. I’m trying to be proactive and focus on marketing so I can keep work coming in and continue growing the business. For those of you who’ve been in a similar spot, what marketing has actually worked best for you to bring in more customers and keep jobs lined up? Facebook ads, Google ads, yard signs, referrals, local networking, something else? I’d especially love to hear what’s worked well for seasonal or outdoor service businesses when weather starts affecting the schedule. Appreciate any advice or ideas you’re willing to share.Who Here Has Had Success with Yard Signs?
I'm a part of Home Service Accelerator and one of the main things they recommend is to use unbranded yard signs and put them in high value areas to get leads. It's a volume play. Basically you put out 100 signs but if you book one job (in my industry) it pays for the $400 in yard signs you spent (plus your time). Now I should mention I haven't been super consistent with this which I believe could be my issue. I also don't know who would hit up a yard sign for a kitchen remodel BUT you never know. My process to find where to put them is to go on the USPS website and find the mail routes with the highest average income then determine which streets to put it on from there. Is anyone else using this strategy? I'd love some pointers if you are having some success with it.
How To Get Customers Without Relying on Thumbtack or Lead Generation Apps?
Hey yall. Im Simon 35 based in Brooklyn NYC and im a Mobile Welder. My jobs comes from Thumbtack however that platform along with others like it are beginning to get saturated with low ballers. Any advice you guys can offer for marketing and customer reach? Im open to all suggestions and guidance.Anyone had their Google business page suspended?
Jobber has a function that puts your request form on the GMB page. When I went to do this, it unauthenticated my google business page and now I'm suspended. I don't think it was jobber specifically but I'm wondering if anyone has had any strategies to quickly get their page back?
