I started my junk removal business 3 months ago and I haven’t been able to get the momentum I was hoping for with clients. It seems like every time I give the client a quote, some kid comes along and does it for 1/3 the price. How do I compete with that?
You don't - thing is if you start competing on price, it's a race to the bottom. What you should do is make sure what you are charging isn't unreasonable. If you are confident this is what you need to charge, don't worry about being undercut. What you need to look at is what value you are bringing. Are you and that guy doing the same exact quoting process? If so, how could your customer tell. Are you taking forever to get someone a quote? Are your quotes professional? Junk removal is tough because it's perceived low skill but there are definitely things you can do.
The free fixes: be a good communicator, get your quotes out fast, looking clean, good google my business page, building authority with social media. Have all your friends leave you great reviews with pictures (you can provide them the pictures)
Fixes that cost money: wearing good looking uniforms, having a good truck wrap, building out automations in your business.
Now I'm not the guy to tell you to have a lower price but when I started out, I did things for cheap so I could get lots of reviews. When my reviews were over a certain threshold, I gave myself a raise. But if you are confident in what you are charging right now, then stop worrying about being undercut and focus on what you can do to get the customers you DO want.
This was a great breakdown! I really like the point you made about not competing on price and instead focusing on the value and experience you're providing. The part about communication, getting quotes out quickly, looking professional, and building authority through social media really stood out to me. I'm still growing my own business, and this gave me a few things to look at in my own processes as well. Thank you for sharing your experience and being so detailed! 🙌🏾
