How can I determine if my pricing is competitive
I'm new in the residential cleaning market and I have set prices for my services. Is there a good place to compare my price scale to the market?
Forum Discussion
11 Replies
Trying to make your pricing "competitive" is a double edged sword. It's healthier for your mind to determine how much you want to make per hour and not care about what other people are charging because everyone is on their own entrepreneurial journey with advantages/disadvantages you may not see.
One quote from Earl Nightingale that I take to heart is "Whatever the majority of people is doing, under any given circumstances, if you do the exact opposite, you will probably never make another mistake as long as you live". Because the reality is most people don't know what they're doing in life and in business and most people are struggling. So it's better to not do what everyone else is doing.I love this
The advantage to a small business is you are not paying a digital media strategist, a national accounts manager, a director of inclusivity and employee satisfaction...You are paying yourself and maybe a small working team. Cover your costs and make the profit margins what you need to make. Look at your numbers and see what you need to make and charge accordingly. You shouldn't always let the market determine your prices, some larger companies are pricing themselves out of work because people are paying attention to money more than ever now.
Great advice, thank you!
Hi there! the best, fastest, and more reliable way is to request quotes for similar services from your competitors in the area. What area are you servicing?
Thanks Paulo, we work in Houston Texas and surrounding suburbs
Awesome! I'm in the Metro Atlanta area - 2ucleaning.com :)
It's been a challenge growing consistently. We're at a point where it's hard to find workers and keep them for more than 12 months. As you start out, I would really emphasize the need to find great people to grow WITH you, not just work for you and help you grow.
Thank you everyone. These are all very insightful responses and have given me a good perspective on how to approach my business and prices. All comments and advice are welcome and appreciated!!
To determine whether your pricing is competitive for, compare your rates against four key areas: market pricing, operating costs, value provided, and profitability.
Thank you
The best way to check if your pricing is competitive is to call 4–5 other local residential cleaning companies pretending to be a customer. Ask them for quotes on the same services you offer (standard clean, deep clean, move-out clean, etc.).
That’ll give you the most accurate picture of what the market is actually charging in your area.
You can also check on Angi, Thumbtack, or Craigslist to see what others are advertising.
What city are you in? Pricing can vary a lot depending on your location.
