How can I determine if my pricing is competitive

The advantage to a small business is you are not paying a digital media strategist, a national accounts manager, a director of inclusivity and employee satisfaction...You are paying yourself and maybe a small working team. Cover your costs and make the profit margins what you need to make. Look at your numbers and see what you need to make and charge accordingly. You shouldn't always let the market determine your prices, some larger companies are pricing themselves out of work because people are paying attention to money more than ever now.