Hey there from Central Florida! I am in a similar position. When I started my business at the end of last year, I definitely undervalued myself as well as the costs associated with servicing pools. Since then, I've reviewed my customer roster and have some increases that need to be applied to balance out the increased costs of fuel, chemicals and supplies. I read an article that advised when delivering price increases, you have to be prepared to lose 10-15% of your customer base. At this point, I'm in a spot where I can't continue to service pools with a rate that is too low; I also can't grow my business as I need to hire a part time tech which cannot be accomplished with rates that are too low. I feel like I will have to take the potential hit in loss of customers to ensure I am not continuing to stunt my businesses growth. If I lose 5-10 customers, I can gain new ones with a proper rate being charged. Good luck to you!
