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  • travisshepherd's avatar
    travisshepherd
    Verified Community Coach

    Hey there! First off, holding onto that positive vibe and having your daughter as your "why" is the best foundation you could ask for. That drive is going to pull you through the tough days.

    ​Starting out and getting your name out there feels overwhelming because there are a million things throwing themselves at you at once. As a coach, my best advice right now is to ignore 90% of the noise and focus on just three basic steps to get traction:

    1. Set Up a Free Google Business Profile: Don't worry about expensive ads right now. Get yourself on the map locally so when people in your area look for help, your name pops up.
    2. Talk to Your Local Community: Hop on Nextdoor or local Facebook groups. Don't just post a sales ad—introduce yourself, mention that you and your daughter are launching, and share what services you provide. Local communities love supporting local hustle.
    3. Over-Deliver and Ask for Reviews: Your absolute best marketing is word-of-mouth. Do a phenomenal job on your first few gigs, and immediately ask those clients to leave you a quick Google review. Reviews build trust faster than anything else.

    ​Take it one small task at a time. Pick one thing to do today to move the needle. You and your daughter have got this!