How Can Small Businesses and Shops Compete with Private Equity?

You know your market! Very well versed in what is going on around you.

I still think once people know they are getting a technician that is just an employee number, their noses do turn up a little. Rather than someone part of a small team run by an owner operator they are much more open and accepting.

You are right that the costs of running an "office" is shifting a lot. I can do on my phone what it took 3 people to do not more than 8-10 years ago.