Thing to consider that though private equity is involved, their systems took time and money to set up, same as yours will. There's things you can do to appear bigger while still providing the personalized service you want. I feel like the main thing for them is speed to lead, which you'd need to deal with no matter who is your competitor. If you are too busy to pick up the phones or get quotes out quickly, then that's a problem you need to solve regardless.
The other stuff like a price book, online estimator is just things that you'll have to set up over time. There's a really good tool called price guide. You can utilize with some AI help to build out an online price estimator.
https://priceguide.ai/
