How do growing service businesses keep teams aligned with company values while scaling?
How do you keep your team aligned with company values when you’re scaling and adding new people quickly?
Curious what habits or rituals have worked well.
Forum Discussion
To echo comments above, certainly taking the time to develop core values which truly matter to you/your brand/your company is key. Having values which you yourself believe in makes it so much easier to implement as part of every day culture, routine and regular communication. Otherwise it becomes more like a school setting with your leadership team acting as teachers to students. If you haven't already, engaging with a good marketing consultant can help substantially with developing this. Certainly leading by example top down and actually doing what you preach will help everyone on the team take notice and start to do the same. It can take time, months/several years, especially if you're trying to shift an existing organization, yet staying on course every day will ultimately shift the culture in the direction you want it to go.
Harris1948 I would have never thought about engaging with a marketing consultant. I had a coach helping me but love the idea of a marketing consultant or would it be maybe an HR consultant?
Working on values and building culture is every day - never stops. I believe in healthy relationships and those take hard work.
judithvirag It was an eye opener for us. We acquired a long-standing business in the community, over 75 years old, so people knew the name yet we needed to update/refresh the brand to match with the new ownership and leadership team. Engaging with our consultant, Smarder Marketing (who I can't give enough praise to), really taught us the path forward for first identifying what values we hold true, then our target client, then building the brand to bridge those two together. Taking the time at the beginning to build it right makes it easy now to keep the whole team on the same page for our values and direction the business is headed.