How do growing service businesses keep teams aligned with company values while scaling?
How do you keep your team aligned with company values when you’re scaling and adding new people quickly?
Curious what habits or rituals have worked well.
Forum Discussion
Harris1948 I would have never thought about engaging with a marketing consultant. I had a coach helping me but love the idea of a marketing consultant or would it be maybe an HR consultant?
Working on values and building culture is every day - never stops. I believe in healthy relationships and those take hard work.
judithvirag It was an eye opener for us. We acquired a long-standing business in the community, over 75 years old, so people knew the name yet we needed to update/refresh the brand to match with the new ownership and leadership team. Engaging with our consultant, Smarder Marketing (who I can't give enough praise to), really taught us the path forward for first identifying what values we hold true, then our target client, then building the brand to bridge those two together. Taking the time at the beginning to build it right makes it easy now to keep the whole team on the same page for our values and direction the business is headed.