This really resonated with me. I'm actually working through something similar right now. I have a long-term client who has been wonderful to work with, but the pricing we agreed on years ago no longer reflects today's costs or the value my business provides.
Reading your story reminded me that there's a difference between valuing a relationship and holding onto pricing that isn't sustainable. My hope is to continue the relationship while having an honest conversation about what it takes to keep serving them well.
Thank you for sharing your experience. It's given me a lot to think about.
Sending you the best of luck! It was such a difficult and honestly scary decision to make because they gave us lots of business, but then what is business without a profit or even income? It's just doing someone a favor. I hope all goes well!
