I Got a New Truck - Now Everyone Wants a Raise

This happen to anyone in here? haha man I tell you what. 

I've been driving second hand cars for basically my whole life. I sold a couple work vehicles and finally splurged on a nice pick up so I have something to pull a dump trailer then all of a sudden everyone wants a raise. 

This post is more about me thinking out loud but let me think through what's occurring for that kind of cause and effect.

• I always thought I paid well but first thought was ... do I pay well enough?

My gross profit is  mostly around our goals as a company (50%) so maybe I need to raise prices to help my guys out more.

Or maybe: 

1) My relationship with my team has become transactional. Everyone is always there for the paycheck but I've been neglecting the relational aspect of the company. Less team get togethers as of late. Less checking in with everyone to see what's up with their lives. From their perspective, well if I have to be here, I should be making as much as possible. 

2) I don't have incentives in place so they can earn more outside their hourly. I've been wanting to do this for a while but this is a sign I need to do this now. Maybe we've reached a breaking point with this. 

3) I'm doing something to embolden them to ask for a raise immediately after a big transaction

Funny thing about it is I'm leasing and the lease payment isn't that much but I was curious if this happened to anyone before and how they dealt with it.