That's a noble cause - finding jobs and having a marketing funnel is a very large part of the business. It sounds like you have a really grand vision, which is important, but you need to focus in on your own ship before trying to correct someone else's. It's amazing to want to give so much to others BUT I'd be careful giving away the house before the foundation is poured. Here's my two cents on where to find leads.
- Referrals - network like crazy. These are the best kind of jobs. Warm leads. Anyone you are trying to teach to run a company is going to need to know how to do this well
- Pay for leads - I ONLY recommend thumbtack. Angi and angi leads are scams. Google LSA falls in this. You pay for the lead directly and it goes to a few other contractors. This is good initially because you can track your spend and really dial in what services
- Pay for click - I would only do this if you have money to burn and a really solid web presence
- Social Media - If you have a really visual trade like epoxy floors, this can be great. If you're something else, you gotta get comfortable being in front of the camera. This is a long play. It'll pay dividends in years, similar to referrals. Gotta be consistent.
- Next Door/ Facebook - you can browse posts or pay a service to automatically send you leads coming from posts. This can be low cost and effective.
- Door hangers - not sexy but it works
A couple other staples - Don't call your business "Marks Handyman" or something with your name. Have a memorable brand. And rock that brand ALL the time. Make hats that are cool and where them. Put a patch on a jacket. Make cool shirts. That is way more reasonable then you think and it does a lot for people knowing what you do in your circle. Don't hire an agency - put the time in learning yourself.
Pay for leads was the most effective when I first started out. Just keep you price low and you'll get all the jobs.
