What’s Your Target Gross Margin vs. Actual Net Margin? Let’s Benchmark.

For me, the biggest challenge is keeping overhead from growing faster than revenue. It’s easy to look at a job and think you made good money because the gross margin looks strong, but once labor, fuel, insurance, equipment, software, and all the other expenses hit, the actual net can look very different. I’m focusing more on tracking the numbers job by job and making sure growth is actually creating profit, not just more revenue.