Forum Discussion
I get this question a lot—“How do you come up with your pricing?” And honestly, I keep it pretty straightforward.
First, I worked backwards to figure out my true hourly rate. That means I sat down and calculated everything it takes to run my business:
- Equipment costs
- Fuel and maintenance
- Insurance
- Overhead
- Taxes
- And most importantly—profit
Once I had that number, I knew what I needed to make per hour to stay in business and grow.
From there, quoting becomes a lot easier.
For example, with recurring lawn care, I already have a good feel for how long a property takes based on square footage and layout. If a yard typically takes me 30 minutes, I simply apply my hourly rate to that time. That becomes my price.
Same concept applies to everything else I do:
- Landscaping installs
- Mulch jobs
- Cleanups
- One-time cuts
I estimate how long the job will realistically take, multiply it by my hourly rate, and that gives me a consistent, profitable number.
Over time, you get faster and more accurate with your time estimates, which tightens up your pricing even more.
At the end of the day, it’s not about guessing or undercutting—it’s about knowing your numbers and charging accordingly. That’s how you build a business that actually lasts.