That’s a great problem to have—growth is good, but pricing will make or break you at that stage.
The biggest thing that helped me was stopping guessing and building everything off my hourly rate.
I sat down and figured out what it actually costs me to run the business:
Once you know what you need to make per hour as a company, everything gets simpler.
From there, I price based on time. For recurring lawn care, I already know roughly how long a property takes based on size/layout. If it’s a 30-minute yard, I charge my hourly rate accordingly. Same thing for mulch, cleanups, installs—estimate the time, apply the rate.
Where it really starts to click with a team like yours (4 guys + office) is efficiency. If a job used to take 30 minutes solo, now you can run a crew and either:
That’s how you increase revenue without just raising prices.
One thing that’s helped me on the labor side is running a flat rate pay structure with a bonus pool. The job gets priced based on time, we hit it efficiently, and then any extra margin can go into a pool that gets split up. Payout is based on role and responsibility—foreman gets a higher percentage, then techs, then laborers. It creates buy-in, rewards efficiency, and keeps everyone focused on getting the job done right and on time.
For Jobber specifically, I’d recommend:
It feels complicated at first, but once your hourly rate is dialed in, it becomes a repeatable system.
Most guys undercharge because they don’t truly know their numbers—don’t fall into that trap.
