Recruiting Through the Back Door: Are We Targeting the Wrong Audience?

What if we stopped directing our hiring efforts solely at technicians and service providers, and started marketing to their spouses and partners instead?

Ooouuu, I think you're onto something! Haven't seen a question like this being asked before. 

I think this strategy is worth testing, now as to how?? I recommend asking recruiting expert Rich Camacho in his upcoming Ask An Expert session!