I have thought about this many times. What are the core values of my company, and how does that shine through to my clients. At the end of the day that is what its all about. What the customer sees and feels during their experience with the service.
I am an owner operator so I can easily give customers exactly what I envisioned every single day. And I have also worked for companies in the past that pushed those "words printed on a wall" type of vision. I think the passion and living the true meaning of your vision starts right at the top. If the owner isn't living up to it then that trickles down to customer facing employees. I had owners and managers who's last thought was about the vision and more focused on profit, job completion and as little stress as possible.
Being passionate and extreme with your vision is what matters. If you have 1 employee, it's easy to keep those values strong every day. The more you hire the more diluted that passion can become. Promote those who radiate that vision, like a Wi-Fi repeater to get the signal to the back room! Drive the vision home with passionate stories, experiences that you see employees going above and beyond and praising the work people are doing with your goals at the forefront.
Great question. It really made me start thinking about this again.
