I currently spend $1400/ month doing direct mail campaigns through Send JIm. Basically we use most of our credits mailing neighbors after we finish a job. I've seen zero return on this spend. I don't think we've received a single job and it's kind of a high price for something like that. I'm not completely shutting the door on this but is anyone else on here using one of these successfully? Please share your strategies!
I'm using Send Jim as of a few months ago and I too have seen zero return on the spend. I was doing what you were doing -- sending to neighbors nearby jobs we just completed.
Just recently I decided I should shift gears and use the spend for something else. Instead of cold marketing for neighbors, I've decided I'm going to write hand-written cards to past clients that we worked with a year ago. I'm just starting this week so I'll keep you posted to let you know how it goes!
I also started sending out cookies, nuts or snacks to clients who have recently had a baby or something like that. I think these sweet touches will pay off more than the cold marketing, but that's just my hypothesis.
And just for clarification -- I'm doing the hand-written cards feature through SendJim. I just sent my first round of cards to clients we worked with last May and I included a $10 starbucks card too. Not sure if that's overkill or a waste of money, but we'll see!
We saw the same issue until we shifted from generic “neighbor” mailers to highly targeted, pre-need campaigns with strong offers and proper tracking—happy to help you set up a version that actually converts.
What do you mean by pre-need campaigns? So curious to hear what's working for you!
Direct marketing has not worked for me. I really thought as a home service business it would. We have also tried valpak, USPS direct mail and a couple local things. readysetorg i really hope your Starbucks plan works. Please let me know. :)
