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How do you keep your service marketing simple and consistent over time?
Hi everyone, I’ve been thinking about how marketing efforts change after the initial push — things that seemed exciting and new during setup often become less useful once the daily work settles in. At Funnelsflex, we work with different teams to understand how their clients move through service processes. One thing that keeps coming up is that simple, repeatable marketing actions tend to outlast flashy campaigns or complex automations. I’m curious how other service-based businesses approach this in Jobber, specifically: What marketing activities do you still use regularly after the “new strategy” phase? Which ideas looked promising at first but ended up falling out of your routine? How do you decide when it’s time to simplify or retire something that’s not working? I’m looking forward to hearing how others keep things manageable and effective on the marketing side — thanks in advance!You Get One Billboard.....
If you had one billboard for your business, just a few words seen by thousands of people every day, what would it say? The one message that really explains what you do best and why a customer should choose you over anyone else. Think about what makes your business different, what your best customers appreciate most, or what you wish people understood right away when they hear your name. Looking forward to seeing everyone’s answer!What’s the single biggest change you made that increased your close rate the most in 2025?
We’ve been tightening up our sales process and I’m always looking for high-impact tweaks that actually move the needle. Whether it was a change in follow-up timing, proposal structure, task automation, or something in Jobber’s new sales tools, what made the biggest difference for you?What percentage of revenue did you spend on marketing in 2025, and what's your 2026 target?
We try to keep our marketing spend in the 5–7% range. I’m curious where others landed for 2025 and what you’re targeting for 2026. For growing service businesses, what marketing percentage actually drove healthy growth in 2025, and what level of spend has proven sustainable for you year over year?Should you use yourself as your model in your advertisement campaign?
I recently was looking into having some professional photos taken for my website and Google profile and was wondering.. Should I use myself as my "model" for the photos or look for a professional? I like the idea of using myself so people know who I am when I arrive at their home, but I admittedly don't look the best in pictures!
Putting in the work, but no clients yet. What would you do in my shoes?
I recently started my pool service business here in Miami. I’ve been working hard to get it off the ground, created a clean competitive website, post regularly on social media, and even hand out handwritten cards door to door. But despite all that, I’m still struggling to find clients. I know the pool industry is highly competitive here. For those of you with more experience, what helped you get customers early on? Thanks in advance 🙏 Also, if you're in Miami and ever want to connect in person, I’d be happy to meet up and exchange insights. You can find my contact info on my website: https://sapphirepools.coMy last meeting with Patrick Bet-David for 2025
PBD jsut shared with me, that we’re in what people like to call the attention/content economy. Attention is the new currency, and most businesses are still guessing how to utilize it heading into 2026. And what is upsetting is the fact is that theres more “content strategists” than ever, but very few have the moral authority to speak on it or hold and have credibility. Just recycled advice, thats only tied to using ChatGpt. What the market is starving for is: authenticity that translates to the end user. That's why there should be no reason a business owner today isn’t taking advantage of media. There are other entrepreneur giants we all follow: Gary V Codie Sanchez Alex Hormozi Patrick Bet-David These people are pushing hundreds of pieces a week, across platforms, reaching billions. Many who speak on the blue collar trades, yet not one of them, are blue collar. We are in a unique place to take advantage of these steps , these opportunities. You literally are doing all of this work Day In and Day Out. Now these players are reaching 6 billion people every month, but what we need to ask ourselves is: What’s the right volume for your space? Your market? Your local presence? Your reputation? remember, that the content you want to post doesn’t always align with what the algorithm wants to push. That doesn’t mean you sell out, or start jumping on tik tok dances. It means you balance: Your brand Your standards Your credibility You need to be and establish a voice of authority, someone whose words actually move people to action. When you say X, people do Y. Patrick was blunt with me: For our ventures going into 2026, we need to double down on media. Especially where we want to be in 2026 and bring our education training national, we need to attract the attention of our future customer base and align it with other giants in the industry and they will collaborate with credible analytics. Listen, people can fake it, buying followers and posting constantly, but the algorithm will not push to audience. The ones who hold the audience attention at the end of the day can convert with the right steps. It’s not the algorithm. It’s not shadow banning. It’s not fake followers or hidden views. Companies are learning quickly that followers do not equate to sales. They are now viewing traction clicks. If content isn’t working, it’s because it’s not intentional. Just like our trades / blue collar business: We know hard skills. We struggle with business skills. Content is the same. You need to intentionally structure it.Lead generating apps, is anyone using them?
I have recently been looking into the platforms that generate paid leads and I wondering if anyone has found one that is the best? It may matter the industry that I am in, which is pest control. I have found that Homestars seems like a giant scam, they charge you a pretty high amount just to get a phone number for a potential client. It seems that they can charge a number of contractors for the same client contact and you have no way of knowing if they have already hired someone else. On the other hand I have been hired for a few jobs from them and at that point the lead fee isn't horrible but still really high. Bark.com also has the same issue. It is more of a bidding model that you spend credits to get a clients contact information, but again, the customer has to close the job themselves and if they don't (which seems like its more common than not), you are spending money on a lead that is already completed. I want to hear from you guys if you have found a platform that works best and doesn't charge for a closed lead! I guess its just an inherent problem with the model of the leads but it's really frustrating to basically throw money away at a dead lead.
