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Most Profitable Marketing
What marketing strategy has been the largest driver for your business in terms of generating revenue? Best ROI. Marketing company, facebook ads, google ads, SEO, billboard, newspaper, cold emails, cold calling, door to door, business cards/flyers/postcards, or any type of free advertisement, charity work, the list goes on. As contractors, we can become ignorant if we think we have it all figured out. We can all learn from each other. Please share your best ROI.How do you educate customers about pest prevention without giving away too much?
I think properly explaining to a customer what I am going to do and how I am going to do it is very important. I do a lot of rodent exclusion and it takes skill to do it right, but a normal person could figure it out. I also think that if they wanted to, they could just take what I said I am going to do, and do it themselves. I often wonder where the line between explaining and selling is? If someone wants to pay me to do it, great. If someone wants to do it themselves and I am not out anything for just explaining it to them, that is great too. That is why I charge for inspections! I am happy to walk away with my inspection fee in my pocket but also enjoy the added revenue from performing the work!When a customer says, "That's too expensive," how do you respond?
What’s your go-to move when a customer pushes back on price? Do you ask a follow-up question? Offer different options? When do you know to walk away? In this episode of Masters of Home Service, Kevin Cook and Rob Soper explain how: "Too expensive" usually isn't about price, it's about trust and value Asking the right questions beats defending your price Giving options (like good, better, best pricing) changes the conversation Want to put these tips into action? Download our free guide to handling price objections (includes scripts). Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.Facebook & Instagram Ads for Local Service Businesses: What Works Best?
Hello! Junk Removal company here 👋. We're posting (somewhat) regularly now, and I'd like to use FB and Instagram ads to expand reach and find new followers/leads. Is there a certain format or topic that has worked best for your ads on social? Ideally, the ad can stay the same for several weeks so I don't need to create new content as often as for regular posts, but would love to hear what works best for others. Related: Are you measuring social ads based on a cost-per-lead, or do you consider it branding spend? Thank you!Lead generating apps, is anyone using them?
I have recently been looking into the platforms that generate paid leads and I wondering if anyone has found one that is the best? It may matter the industry that I am in, which is pest control. I have found that Homestars seems like a giant scam, they charge you a pretty high amount just to get a phone number for a potential client. It seems that they can charge a number of contractors for the same client contact and you have no way of knowing if they have already hired someone else. On the other hand I have been hired for a few jobs from them and at that point the lead fee isn't horrible but still really high. Bark.com also has the same issue. It is more of a bidding model that you spend credits to get a clients contact information, but again, the customer has to close the job themselves and if they don't (which seems like its more common than not), you are spending money on a lead that is already completed. I want to hear from you guys if you have found a platform that works best and doesn't charge for a closed lead! I guess its just an inherent problem with the model of the leads but it's really frustrating to basically throw money away at a dead lead.Lead Generator vrs Digital marketing and trying to market yourself
So i have a question about marketing and lead generating systems. im new to jobber and i like the platform because im able to invoice and schedule on the fly while staying out in the field instead of having to be at home to run my back end of my business. ive been open since october of 2025 and currently service 2 companies atm. now my question is this is it worth it to use a lead generating system for my google business profile? also is it worth it to just create my own for my industry? also marketing i understanding keeping the marketing capped at 6% so it doesnt eat my profits. should i invest in digital marketing door knocking service. lead generator service. my goal is to have 5-6 companies feed me volume cause i solve a pain point for companies in my area and keep them flowing and on schedule. im very new to marketingDo you charge for estimates, and has it worked for your business?
Does anyone here charge for estimates? I've been thinking about this for a while and curious if anyone has found success with it. I run a handyman business and solely focus on active listings for realtors. I've found that most of the time, when buyer's agents call for me to look at inspection punch list items, they never call back after I send the quote. I can only assume they're using my quote as leverage in the sale to get some sort of credit or concession from the seller. Now I'm thinking of asking which side of the sale they're on and charging if it's the buyer side, or just charging all around. Obviously, our time isn't cheap so I want to honor that. If you're charging for estimates, what kind of rate are you charging?
What are you doing right now to make the phone ring for your business?
what is your go to advertisements or sales tactics to get lead generation? We have been in business for over 17 years now servicing the Tampa bay area and this year has hit us the hardest. I am an isa certified arborist and I do engage in networking and community events but despite our best efforts we are still experiencing a lack of leads. I don't want to just throw money at the wall but we are running out of options. what are some things that are working for you?
