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Keep it flowin' - Sales Pipeline
Every dedicated small business owner understands the crucial role of continually introducing new prospects into their sales pipeline. Without a steady influx of potential customers, achieving long-term growth and success becomes quite a challenge. The good news? There’s a myriad of tactics to keep that sales pipeline overflowing. The not-so-great news is that many entrepreneurs fall into the trap of seeking that elusive, magic solution that’ll fill their pipeline effortlessly. The reality is that those on the hunt for a 'magic bullet' will soon discover that it simply doesn’t exist. While various marketing strategies can undoubtedly attract large volumes of new leads, depending on just one method is a gamble you can't afford to take. “I need 20 new customers. What should I do?” The mindset you should adopt for your marketing approach is to avoid relying on a single thing. Relying on a single method to unleash a torrent of new business is unrealistic. To drive significant growth, it’s essential to implement a range of marketing strategies simultaneously. Consider these various tactics that you can deploy simultaneously: Sending out direct mail sales letters or postcards Posting on Social Feeds like Facebook, Instagram, etc. Get reviews on Google and respond to them Placing ads in local online directories Utilizing an online phone directory listing Displaying signs/billboards in strategic locations Encouraging existing customers to refer friends Networking at local events or within relevant associations Establishing joint venture partnerships with similar, non-competing businesses Driving website traffic through SEO, PPC, and article submissions Crafting and distributing press releases to pertinent news outlets (this method still works well for SEO) ...and of course, using Jobber Campaigns! As you can see, each of these strategies can work alongside one another. Implementing one won’t diminish the impact of another; in fact, using multiple methods can enhance their effectiveness. It takes 7 exposures to a marketing message before a potential customer makes a purchase By employing as many of these methods as you can, you’ll increase the number of exposures, thereby speeding up the buying cycle. So, as you strive to elevate your business, reflect on the variety of marketing methods you’re utilizing. How do you market your company? What has worked for you and what hasn't?Understand your customer’s pain = win more deals
🎙️In this episode of Masters of Home Service, PhilRisher and Anthony Salazar talk about: How to uncover your customer’s problems Ways to turn pain points into powerful sales and marketing tools How to be the guide in your customer’s story—not the hero ❓ Question: How do you find your customer’s pain points? Share your go-to question(s) or approach below! 🚀 Want to put these tips into action? Download our free customer pain point script pack. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Outside workers, what are you doing to stay busy in the winter months?
I wonder what other service providers are doing in the winter months? Are you taking the time for your team and you to relax and recuperate? Holding training sessions? Are you offering other services to stay productive? We have relationships with homeowners and business owners and can offer other services for them, wondering of there are are crazy shifts in services out there? For example, the lawn guy at my parents house puts up their Christmas lights and decorations. Would love to hear other stories like that!Marketing for Thanksgiving (USA): Pumpkin Day!
Our Thanksgiving has already passed in Canada, but it's not too late to run a physical marketing campaign for your business in the States! Each year at my previous company, we would purchase approximately 2,000 small pumpkins and attach cardstock marketing materials to them. On the Saturday before Thanksgiving, our entire team would gather to load up the trucks and head out to our target markets. We would deliver the pumpkins to everyone's doorsteps and then move on to the next stop. This simple gesture proved to be quite effective in generating interest, as we received numerous calls from grateful recipients thanking us for their pumpkin, as well as inquiries such as, "I wasn't aware you offered ABC service", and "My friend got a pumpkin in 123 area, do you service my area as well?". After a few years of doing this, everyone in our market looked forward to it! It created a real buzz. I mean, who doesn't like a pumpkin? Do you have any Thanksgiving marketing campaigns?
Connect Jobber App to Account/Make.com
I am trying to send offline conversions and values from jobber to make.com which then sends to Google Ads. I am currently using Callrail to track form fills and phone calls and connected Jobber to callrail. I created a jobber app with a custom make.com webhook. Here is where I am stuck: I am looking to connect my jobber app to my jobber account. We are currently subscribed to the plan "Grow." I submitted the app for review but Support replied that I did not need to have it reviewed since its only internal for transferring customer info. Does anyone know how to a connect custom jobber app to their jobber account? Any insight would be greatly appreciated!How is Google handling AI Content?
Anyone has some advice on how to generate good and quality content so Google does not penalize our site because we use some form of AI content. AI is very helpful and a lot of people have jumped on this bandwagon. What is healthy and what is not? If you could share specific stories it would be very helpul. :)
Flyers/paper/print Material
Hello Community, I am trying to find a good printer for some printed material I can hand out to potential customers. Something to leave with them to remember me by. I have been told by some that online is the way to go. Make an Instagram page, Google, Facebook. That still could be an option, but I am old school, I like talking to people, I think something is lost in the online space and I want something to physically hand to people. Has anyone used any good services for making printed material? I have heard Vistaprint is good, but the designing stages is what is slowing me down, that is not my strength. Any recommendations?Are you undercharging?
I’m your not embarrassed by your prices then you’re probably too cheap. I used to feel guilty charging more, thinking clients would think I was ripping them off. Until I realized this one thing, when you charge more something powerful happens you stop dealing with price shoppers and you start attracting better clients who want the best company not the cheapest. That moment when I raised my prices, everything changed now the majority of our clients are the high-end luxury clients. They don’t complain. They never ask for discounts and they always pay on time. That one mindset shift transformed my business into a seven figure company.
