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Would You Use This?
Hey, I'm sure we all use the same marketing tools to send to our customers, but to be honest, that's not actually building any sort of relationship. I myself get them and delete them. Money on the table is when a customer does not come back, remember you, or gets sick of the marketing. Enter something radically different. Ever heard of relationship automation? I'll give you an example. Current SMS/Email: "Hey Mike! Just a friendly reminder — we're running a spring AC special. 15% off if you book this week!" — Jerry, Acme Plumbing (our customers delete this) Relationship Automation: "Hey Mike! Did you see the Broncos schedule just dropped? They open at home Sept 7 — here's the link if you want to grab tickets early: broncos.com/schedule" — Jerry, Acme Plumbing That will BLOW their minds and they will forward that, refer work, etc. Another example? "Hi Sarah! Time for your annual tune-up. Book now and save 10%! →" - Mike, Comfort Air HVAC "Hey Sarah! How's Cooper settling in? Found this great puppy training guide specifically for goldens — a friend swore by it: akc.org/golden-puppy-guide" — Mike, Comfort Air HVAC I'd love to know your thoughts. Traditional marketing is dead. This is next-level stuff that has real ROI.How do you scale without burning out? A quick summery of 10x is better than 2x
Most people assume that growing a business 2x is the “safe” and realistic path, while 10x growth sounds extreme, risky, or even unrealistic. But in 10x Is Easier Than 2x, Dan Sullivan and Benjamin Hardy argue the exact opposite: 2x growth is actually harder—and often more dangerous—than 10x growth. Why 2X Growth Is a Trap When you aim for 2x, you typically try to: Do more of what you’re already doing Take on more clients Work longer hours Add complexity without changing the system This leads to incremental growth, but also: Burnout Lower-quality decision-making More “okay” clients instead of great ones A heavier, more complicated business The book explains that 2x thinking keeps you stuck in your current identity. You’re just scaling your existing problems. Why 10X Is Actually Easier 10x forces a completely different mindset. You can’t 10x by working harder—you have to: Eliminate the majority of what you’re doing Delegate or automate everything that isn’t your unique strength Ruthlessly focus on what truly drives results Instead of asking: “How can I do more?” You start asking: “What should I stop doing entirely?” That’s the shift. The Key Concept: “Unique Ability” One of the most powerful ideas in the book is focusing on your Unique Ability—the work that: You’re best at You enjoy the most Creates the highest value Example from the Book: They describe entrepreneurs who dramatically scale their businesses not by adding more responsibilities, but by cutting 80–90% of their tasks and focusing only on their highest-leverage activities. For example: A business owner stops doing operations, admin, and low-level sales They focus only on: High-value relationships Vision Deal-making That’s where exponential growth comes from. The 80/20 Rule—Taken Further The book builds on the classic Pareto Principle (80/20 rule) and pushes it even further. Instead of stopping at: 20% of inputs → 80% of results They challenge you to go deeper: 4% of inputs → 64% of results Eventually → 1% of activities create the majority of outcomes Example: A company might realize: 80% of their revenue comes from 20% of clients But then discover: A handful of clients (maybe 5%) generate most of the profit So instead of chasing more customers, they: Drop low-value clients Double down on their best ones Increase pricing and service quality Quality Over Quantity (Where It Gets Interesting) This is where the book really stands out. Most businesses focus on: Getting more leads Closing more jobs Increasing volume But Sullivan and Hardy argue: Growth doesn’t come from more clients—it comes from better clients. Example from the Book: They highlight entrepreneurs who: Cut their client base in half Raised their prices Focused only on ideal clients The result? Less stress Higher margins Better outcomes Faster growth This flips the traditional mindset: 2x thinking = more volume 10x thinking = better selection Elimination Is the Real Growth Strategy One of the most counterintuitive ideas in the book: “If you want 10x results, you need to eliminate 80% (or more) of what you currently do.” This includes: Tasks Clients Projects Even opportunities Example: An entrepreneur may: Stop offering multiple service types Focus on one highly profitable niche Build systems around that niche Instead of being everything to everyone, they become: The best at one thing for the right people Identity Shift: The Real Barrier The biggest obstacle to 10x growth isn’t strategy—it’s identity. To grow 10x, you have to: Let go of being “busy” Stop identifying as the person who does everything Become the person who decides what matters Example: The book shares cases where entrepreneurs: Stop attending unnecessary meetings Remove themselves from day-to-day operations Build teams that operate without them They don’t just change what they do—they change who they are in the business. Final Takeaway The core message of 10X Is Easier Than 2X is simple but powerful: 2x growth = more effort, more complexity, more problems 10x growth = less but better, simpler, more focused If you want exponential results: Do less Choose better Focus only on what truly moves the needle Why This Matters (Especially for Service Businesses) For a business like a handyman or service company, this translates directly: Stop chasing every job Focus on: Higher-value projects Better clients (realtors, repeat customers, premium work) Build systems that remove you from low-value work Price based on value, not time That, according to Dan Sullivan and Benjamin Hardy, is how you scale without burning out.
Geo location
We have couple issues with jobber, maybe just not using correctly. we have 20 users aprox. each user makes there own estimates and Invoices from Jobber from where they log in etc..., why is that they have to select their names on the invoices and estimates, How to make it so is automatically. Also I understand the software is cable of using Geo location, if they are at a address or client per happens, Why is that all customers come up for address, would be ideal for the location that the job is being done, for that location come up as a first option for customer name? Does any one knows? Thanks for all the Help
Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)
For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow? I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with) Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies?
Has anyone hired a commission-based sales rep for their business?
Has anyone hired a commission based sales rep for their landscaping company? Looking to grow our company and it’s getting harder to handle all the requests in a timely enough manner, but same time we aren’t busy enough to have another crew lead. Looking to weigh options and interested in feedback on how it’s worked for others.Which social media platforms work best for marketing a local service business?
Managing partner here for Rene & Son's Landscaping, Inc. in Wheeling IL. Was just wondering and trying to get everyone's input on this. I'm 25 and when it comes to social media marketing I am kind of at a loss. Is Facebook still a thing that a lot of people use? I have FB but barely use it. I know older generations use Facebook but to what extent. Should I be focusing my marketing more toward Instagram or tik tok? I mean as we continue to move forward should our focus shift into different marketing trends. Should the focus be more on Google marketing or Yelp? Do people still use Yelp?How can I re-build my business from ground zero?
Hi my name is Jeremy Lesser, I am the Business Owner/CEO of a small residential painting and home improvements business. I have been in business since 2022. After about a year or so of being in business, I about called it quits and started doing Maintenance Engineering. Well having my own business doing what I love to do the most which is drywall and painting, has been a dream of mine since I first started doing drywall and painting 15+ years ago. I want my business to succeed. I have a perpetual LLC. for my business, so I would like to build my business back and Lord willing watch it grow this time. I have more patience and knowledge in it. How can I build my business with zero income and zero revenue? I have been applying for grants. Please help! Thank you and God Bless. ~Jeremy Lesser~How Do You Raise Prices Without Losing Loyal Customers?
At some point every service business needs to adjust pricing as costs increase, but it can feel uncomfortable when you have long-time clients who have been with you for years. Have you found an effective way to raise prices while maintaining those relationships? Do you typically: • Give advance notice • Phase increases in over time • Offer loyalty incentives • Or simply reset pricing across the board? Interested to hear what approaches have worked well for others.
