Short clips can work very well if you give them one clear job to do. A six to ten second clip is enough to show a real job, a clear offer, and your business name. Keep the first second strong because most people will scroll past if nothing catches their eye. Put the offer and your service area in bold text on screen since most people watch with the sound off. Real footage from a real job builds more trust than a polished clip that could be from anywhere. The clip itself only starts the conversation, so the landing page or profile it leads to has to make booking easy. That is where being found on Google matters, because many people who see the ad will search for you before they call. Test one short clip against a longer video and compare cost per booked job rather than just views.
Rank Maple
Read more: local SEO for home service ads
