How do contractors scale their business using automation and referrals instead of more overhead?
Don't sell yourself short! What are you doing better than anyone else? And how are you magnifying that difference to further your company and compete in your area/industry?
A 7-figure Contractor I know in Atlanta set out to build a business based on automation. No phone calls, no call center, minimal overhead. He has a flexible schedule with blocked times for appointments you can set up online. Text alerts for appointment reminders, social media marketing, digital everything. Interacts at the point of sale and during the production of the projects or if there is a service call.
We try to strengthen and maximize relationships to 4x leads through referrals and focus on business relationships that push our business marketing without us spending anything. There is always someone doing it better and we never want to stop learning!