Hey Julie! Great question. Our company is Radical Handyman. We went from zero to $300k in year one, then to $650k in year two, and then up to $2.6 million in year three. That's a pretty steady 2x for us, but as has been said, "scaling just scales your problems."
We have been fighting that the whole time. It hasn't felt like growth. Everyone always says how great we seem to be doing, but in reality, we've been on the brink of a total collapse for months. We had to trim down and work hard to establish who we are and who we best need to serve.
We discovered this book a couple of months ago, and immediately began implementing some of the key principles. As a result, we have slowly begun to crawl out of the hole we dug for ourselves. Even the mindset shift from one customer set to actively pursuing a completely different group has dramatically changed our bottom line.
Within a few months of making those changes, we have gone from a team of 9 down to a team of 7 and have laser-focused in on our ideal clientele. The result is that we are no longer running a constant deficit, debts are quickly being paid off, and the employees are happier.
It's still in the beginning stages, but already we can see these principles working which is exactly why I wanted to share some of the key takeaways from the book. It's tough to find time to read, which is why when you take the time, it's important to use on good stuff...10x is good stuff
Zac, this is incredible! Thank you for sharing that so openly and honestly. Going from near collapse to clarity in a matter of months... holy moly. That's not just a business win, that's a total transformation.
The fact that you're not just summarizing the book but practicing and living it makes this post 10x more valuable for everyone reading it. This is exactly the kind of real, behind-the-scenes story this community needs more of.
Rooting for you guys at Radical Handyman 🙌
