I’ve used the email campaign side of Jobber mostly for reactivation and seasonal messaging.
The biggest use case for us has been staying in front of past clients and older leads instead of letting them disappear after the first quote or cancellation. And using it to send out a digital version of our newsletter.
It’s pretty straightforward to use, and I like having the customer list already inside Jobber instead of exporting everything somewhere else just to send a campaign.
Where I think it gets useful is segmentation.
A message to an old lead should be different from a message to a past recurring customer, and both should be different from an active client.
I’ve had good results using email for things like:
I’d definitely test it if you already have a decent amount of customer history inside Jobber. Even one or two reactivated clients can make the campaign worth sending.
