Lawn Maintenance For Free

Hi dave, congratulations on starting your lawn and landscaping business it's encouraging to hear that you've already gained some traction. You've raised a very valid point. Offering free services can sometimes lead to the unintended consequence of devaluing your work in the eyes of potential clients. Instead, you might consider a limited-time introductory offer (such as a discounted first mow or a referral bonus) that maintains the perceived value of your service while still encouraging new enquiries. If your goal is to tighten your route and grow within a specific geography, targeted local advertising  particularly through Facebook Ads can be highly effective. When paired with a simple lead capture funnel, it can help you attract consistent, high-quality clients within your ideal service area, without having to rely on promotions that undercut your value. I work with service-based businesses like yours to set up cost-effective marketing systems that drive local leads and support long-term growth. I’d be happy to offer some tailored suggestions or a brief consultation if that’s of interest. Wishing you every success as you scale your business.