Lead generating apps, is anyone using them?
I have recently been looking into the platforms that generate paid leads and I wondering if anyone has found one that is the best? It may matter the industry that I am in, which is pest control. I h...
Forum Discussion
This is basically the core flaw of the paid-lead marketplace model — you’re paying for access, not intent.
In my experience, anything that charges per lead instead of per booked job only works if:
your close rate is very high, and
your average job value easily absorbs wasted leads.
Otherwise, you’re better off owning the channel — Google Business Profile, local SEO, or even simple PPC where at least the click is exclusive to you. It’s slower upfront, but you’re not bidding against 5 other contractors for the same homeowner.
Lead apps can work, but they’re rarely “best” — they’re more like a stopgap when your own pipeline isn’t full.