My suggestion is to do a lot of the stuff yourself early on if you can. It's easy to throw money at a problem but I feel like the results rarely come. The thing is you are going to have to do all the things in marketing for it to work. It's a marketing eco system. Techs putting out door hangers, yard signs, building good SEO, building out your GMB page, have a decent website, use thumbtack etc etc. Start with the free stuff like social media then work your way in to other things. I would dissuade you from using consultants or marketing companies early on. I did that and it was a waste. I invested in programs that taught me how to market so I can do it myself or better judge those who are doing it for me. Reach out to me directly if you want more info on those programs.
