What is the best way to market a home improvement business in rural areas?

Rural areas are actually where I’d look pretty hard at direct mail, but I wouldn’t just blanket every route around you.

There are some pretty interesting ways to figure out which EDDM routes are actually worth hitting if you know what you’re looking for. And if the routes are too broad, you can get much more specific with targeted mailing lists.

I’d start with one small area, make the campaign trackable, and see what actually produces calls and estimates before expanding.