What's your go-to automated marketing stack?
Automation is the name of the game if you're looking to scale your business and there are hundreds (maybe thousands) of third-party tools that can automate marketing. My current go-to stack (after...
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Normal Lead Journey
Step #1 - Leads comes in
Step #2 - Pro calls back (maybe reaches the customer, maybe books an estimate or nothing)
Step #3 - Multiple random phone calls during the day/evening to convert the lead
Yes, at times I'll have to follow up with multiple calls or emails until the job/quote is booked.
Step #3 - Automated SMS message sent to customer with link for them to book an estimate (SMS messages have an avg open rate of 98% vs 22% for email)
Step #4 - Additional preset SMS messages sent to customer educating them on your services (links to videos/blogs/testimonials) along with option to book an estimate
I am going to research what Zapier can provide.
Thank you for the fantastic clarification. Love learning new things that help my everyday.