When did you realize revenue wasn’t the same as growth?

Early on, I measured success by how busy we were and how much revenue we brought in. Over time, I realized those aren’t always indicators of a healthy business. This was especially true when my payroll was over 70% of revenue, we were booked and busy, and I had little to no business savings.

Was there a moment when your definition of growth changed? What metrics do you pay attention to now that you wish you had tracked sooner?