How fast do you call back a missed call before they phone the next company?

A missed call is the moment the customer decides whether to call you or your competitor — and most of them dial the next number on their list pretty fast. What callback window are you aiming for after a missed call, and what has actually worked to hit it when you're tied up on a job?

Curious whether you're thinking in minutes or hours, whether the target changes once you're in a van versus in the office, and what you've tried to stay consistent — a shared missed-call list that someone owns, a timer or checklist built into the day, or something else entirely. How do you track whether you're actually hitting the window, and what happens when you miss it?

I'm collecting how home service owners handle the gap between the phone ringing and the call being returned — happy to hear what's real, what's aspirational, and what you've given up trying to do.