I agree with this. Every customer deserves the same respect, professionalism, and quality of work, but that does not mean every customer needs the exact same experience.
We actually just introduced concierge packages that give clients more of a VIP experience with extra perks, flexibility, and attention. It gives customers the option to pay for that higher level of service instead of us trying to provide it to everyone at the same price.
For us, it is really about consistent quality with different levels of access and support.
I like that approach a lot.
“Consistent quality with different levels of access and support” is probably the cleanest way to say it.
The work itself should still meet the company standard, but the flexibility, communication, perks, and priority level can absolutely change based on the package.
I think concierge packages make sense because it gives the customer a clear choice instead of the business trying to quietly absorb VIP expectations at a standard price.
