What are the extra things you do to sell a job that you don't charge for?
I had a client recently share with me that between me and another remodeler, I was the one willing to do the most without asking for anything in return before he booked the job, so that's why he went with me. I went and took measurements, got him a rendering of his new kitchen and a layout from the cabinet shop, met with him 2 other times, met them at the cabinet store. Really spent a lot of time developing report before I got the sale. I don't know how sustainable that is however my motto is just be as helpful as possible and the rest will come. What are the "extra's" you guys do to get that sale or create value with your customers?“Our name is getting mentioned without us even having to show up.” 🤝
For kasyallen (Wheatley Creek Services), showing up at local events and giving back has helped turn neighbors into people who recommend her business. 👍 How do you get involved in your community? Vote below or share something you’ve tried in the comments! In this Masters of Home Service episode, Kasy shares how local connections bring in referrals, why memorable giveaways get people talking, and how to get involved without burning yourself out. 👉 Want to put their tips into action? Download our free community marketing playbook for this episode. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.At what point do you hire an agency?
I'm at the point in my business where I really need to not be doing stuff that I'm not good at and I have enough money to invest in different areas of the business to improve the operations. I'm actually rebranding as well so I'm changing our website then it got me thinking - My old website was good, I put a lot of work in to the back links, SEO optimizing it myself, but it does look a little DIY. I got to thinking, this would be a good time to do it correctly and potentially have a professional do it, and maybe I've been missing out on potential traffic because of the website. Has anyone hired an agency with success? What about failures? What things should I be thinking about when approaching this?How do you create a brand that customers remember? ✨
There’s a ton of home service businesses competing for attention, and sometimes the smallest details are what make a company memorable. 💬 Comment below: What have you done to build a brand that customers remember? Is it your trucks, uniforms, customer service, name, or something else? In this Masters of Home Service episode, Brandon Downer (Pink’s Windows) shares how they built a recognizable franchise brand around more than just a logo—from their signature look to the way techs show up, communicate with customers, and deliver the service. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)
For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow? I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with) Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies?Is a Salesperson Different from the Person Who Makes The Quotes?
I had an interesting discussion with my mentor lately. Some background: I promoted a team member from carpenter to operations manager. I gave a base salary plus a percentage of gross profit above a certain mark. We didn't hit that mark so he basically just got his base salary for the quarter and was really disappointed, came in and just asked for a really high base instead. I was talking to my mentor about how our sales flow is structured and he mentioned I need to be thinking of the sales person as a lead generator, then the person who would be managing the execution as the person who needs to put the estimates together. That kind of blew my mind a little bit but the more he talked about it, the more it made sense. Keep in mind our projects are all custom essentially so there's different details for everyone, even if it's kind of the same thing. If I go and make the job walk, make the estimate then sell to the team, but then try to incentivize it based on a budget, it's not necessarily fair because the production staff had no part in making that budget. BUT if I'm able to create the "at bats", the foreman walks it with the client then assigns the amount of time and material it will take. Then there's less opportunity to miss details or something get lost in communication. I can give him a plaud unit to make sure to summarize everything. This would also solve the problem of clients treating me like the project manager even though I'm not supposed to be the project manager. I was the one that shook their hand and took their deposit so why wouldn't they send me the grout selections right? Anyway, if you read through all that - I'm curious what your opinion on this is.
How do I explain the value of my services without defending my prices?
What's one service that customers consistently underestimate the value of? For me, it's often the planning, preparation, and experience behind the work—not just the labor itself. How do you educate customers on the value you bring without feeling like you're defending your prices? I'd love to hear how others approach these conversations.Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?
