Marketing Campaign Basics
Hey guys! For those of you that have access to the marketing suite - there's a few things you can set up today, that will pay off as long you have it active. 1st - Check in on your work 2-3 months after it's done. This timeline is what I'm using for our type of projects so yours could be sooner. A lot of contractors will do a project then never reach out to the home owner again. I can't tell you how many jobs we've received just because we had this automation set up. In the settings you just set it up for XX amount of months after the invoice is paid. 2nd - Ask them for a referral. This isn't asking for a review. That's a given. But you want to be asking home owners if they have any friends that could use your services. Jobber actually has a referral tracking system integrated in it as well. I will say that people are a lot more motivation to refer when there's a benefit to them. Personally, I don't think it's valuable to just offer $$ off your own services. I think you need to give them something they can use anywhere. Just my opinion. Set this up for 1 week after your job is finished/ invoice paid. 3rd - Set up a 1-2 year sequence of emails. You could set one up for one a week. 2 a month. The main thing is you want to show up in their inbox every week. You know those brands that you are too lazy to unsubscribe to so you see them in your email? Ya, be more like them. This can take some time but start out by giving them a monthly email, then start to add to it. It can be the same nurture sequence for anyone that gets added. How do you not be annoying? Make it more about education than selling them a service. Have AI come up with something for your industry and just make some time every week to chip away at it. Over time this will pay off. And i's a set it and forget it type thing that can have a massive long term impact in your business.One of the best insights I've picked up from this community this week...
I recently started a discussion asking: "What's one Jobber feature you wish you had started using sooner?" One response really stood out to me. The member mentioned that while many businesses use Jobber to manage jobs, schedules, quotes, and invoices, one feature that often gets overlooked is the Marketing Suite. The point they made was simple but powerful: Many of us do a great job serving customers, but we don't always stay connected with them after the work is done. Instead of only reaching out when it's time to sell something, sending regular educational emails and staying active on social media helps keep your business top of mind. When customers eventually need your services again, or know someone who does they're much more likely to remember you. They also shared that Jobber's upcoming Marketing Calendar will make planning emails and social posts much easier, especially for teams that collaborate on marketing. It got me thinking, How many of us already have a list of past customers but rarely communicate with them? A simple monthly email with seasonal tips, maintenance reminders, or homeowner advice could be enough to keep those relationships alive. I'm curious: How often do you market to your existing customers, and what's worked best for you? I'd love to hear what others are doing.
How can Jobber help me grow my business?
I am a fairly new business and I am still finishing the detail of my operations. I have been using the basic plan from Jobber for my bookings but I did not find myself using the Marketing suite very much when I first purchased a plan. I believe it is because I was still figuring out how to run my business operations. My question is, what is the best marketing move for me to do as a relatively new business owner using Jobber with limited resources like funds and a small client base.Jobber Campaigns Tips and Tricks
I love the Campaigns feature. I build a newsletter with it every month and I only sent it to clients to haven't booked with us for over 4 years at first, then each month I drop the months since serviced section down to raise the number of past clients reached. I do this so I don't overwhelm the phone lines, and eventually I will just have all the clients get it each month. I also tag my unsubscribe clients so they will never get a newsletter in the future, since right now each month is a one off campaign. I can adjust the filters to keep them out of the loop. I wish there was a way to add a gif file though. I add Before and After pics that I edit together on Canva, which is doing the trick for now to get the point across. One more tip that I've been playing with for my newsletters is using Dall.e on Chat GPT to create a header image that will be specific to our industry. I'd love to hear any other tips and tricks!
Referral Feature - Choosing incentive structure
What incentive option are you all finding works best; percentage-based vs. set dollar amount? I'm curious about what others are doing to spread the word about this new referral system to existing clients and prospective clients (aside from the email campaigns within Jobber)
